Business
How to differentiate your brand when you’re number 2
If your kids dream of being a master builder when they grow up, they don’t have to move to…
November 18, 2015-
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BusinessAn overlooked benefit of doing content marketing
Two weeks ago I participated in a #Hootchat about content marketing. The Twitter chat started by asking us how we…
October 28, 2015 -
BusinessWhat you say and show on your website matters more than your site design. Start there!
When small business owners approach me with the idea to redo their corporate website, I advice them what I’m…
October 26, 2015 -
BusinessHow to pitch a journalist or a blogger to get press
Several business owners asked lately how to get press. I’m glad that they asked me because I want entrepreneurs to…
October 13, 2015 -
BusinessEcommerce: Talk to your sales team before producing a product page
Let me tell you a story about missing opportunities. The story highlights something that most retail shops failed to…
July 28, 2015 -
BusinessCelebrating the little shops
There is a breed of entrepreneurs that is often dismissed by the media. Since I started blogging, I saw…
July 13, 2015 -
BusinessWe all want to feel valued.
Over the last decade, I read tons of articles speculating about why highly educated, talented women are abandoning the corporate…
July 6, 2015 -
BusinessDoes your attitude hurt or help your business?
Your biggest competitive advantage for repeated business could be that you are likeable and pleasant to work with. Yesterday, I stopped by…
May 5, 2015