Our brain is wired to chase pleasure and avoid pain. It’s natural to sidestep tasks that seem tough or just downright uncomfortable. But that’s not how life works. Parents, think about homework. A routine, with straightforward rules about when and what to do, often helps. Adding the promise of a fun reward, like some video game time, can be a motivator, at…
If you are on Twitter, you probably have seen profile picture (PFP) non-fungible tokens (NFTs).
Another NFT use case that is here to stay are Proof of Attendance Protocol (POAP) NFTs. Whether POAP or another protocol will dominate the market is irrelevant. What is relevant is the concept behind the POAP NFTs.
With holiday shopping in mind, I compiled a list of my favorite children’s books about coding. They are a mix of nonfiction, fiction, and activities books.
I wish there were books like these when I was a kid. In fact, I wish books as awesome as these had existed 10 years ago. Now that there are a few, it’s important that kids have access to them.
Who doesn’t like to live amazing, unique experiences? This is why I share with you the latest promotion of The Art Institute of Chicago. To promote the current Van Gogh’s Bedrooms exhibit, they built a copy of the famous bedroom. A bedroom where you can stay in for the night. Cool!
If your kids dream of being a master builder when they grow up, they don’t have to move to Denmark. They can do it in Montreal. I met yesterday with members of the team responsible for the design, the production and the branding of Mega Bloks.
I went to the media tour at Mega Bloks for two reasons. I was curious to see how they make their building blocks. But the main reason why I attended this event was to know more about their branding and product development process. What I noticed through the tour was people who enjoy what they are doing.
Two weeks ago I participated in a #Hootchat about content marketing. The Twitter chat began by asking participants to define content marketing. The majority rallied around the idea of educating, informing, helping, and engaging a targeted audience with your brand’s story and relevant content.
What surprised me was that nobody defined content marketing in terms of better understanding your audience and their aspirations. By ignoring the research aspect, they are missing out on the biggest opportunity offered by content marketing and social platforms.
When small business owners approach me with the idea of redoing their corporate website, I advise them what I’m about to tell you. What you say and show on your website is the real differentiator, not your site design. Start there! Then, you’ll know which website design and features are necessary to present your content.
Several business owners asked lately how to get press. I’m glad that they asked me because I want entrepreneurs to avoid costly mistakes that I see businesses and their PR agencies do over and over. To be fair to PR agencies, some agencies know better but they have failed to convince their clients that the old way doesn’t work anymore. I hope that my article will reiterate that spamming our inbox with press releases is not the way to get press coverage.
What I’m sharing here is how to pitch established bloggers, freelance writers and journalists. But I need to warn you: it takes time, patience and work. This is why most businesses don’t do it. You’ll yield a definite advantage if you do it the right way.