Exploring Copenhagen: One Neighbourhood at a Time

Strøget, Shopping in Copenhagen

For my birthday present last summer, we did something on my bucket list: we went to Denmark. Since I wanted a glimpse of other Scandinavian countries, we booked a North European cruise in the middle of our stay. When I travel, I love to explore residential areas and do things that the locals do. I love to see their architecture and design…

How to differentiate your brand when you’re number 2

If your kids dream of being a master builder when they grow up, they don’t have to move to Denmark. They can do it in Montreal. I met yesterday with members of the team responsible for the design, the production and the branding of Mega Bloks.

I went to the media tour at Mega Bloks for two reasons. I was curious to see how they make their building blocks. But the main reason why I attended this event was to know more about their branding and product development process. What I noticed through the tour was people who enjoy what they are doing.

An overlooked benefit of doing content marketing

Two weeks ago I participated in a #Hootchat about content marketing. The Twitter chat began by asking participants to define content marketing. The majority rallied around the idea of educating, informing, helping, and engaging a targeted audience with your brand’s story and relevant content.

What surprised me was that nobody defined content marketing in terms of better understanding your audience and their aspirations. By ignoring the research aspect, they are missing out on the biggest opportunity offered by content marketing and social platforms.