For me, making people’s life simpler, knowing when to think outside of the box, finding a solution that delights the customers while being profitable are at the heart of everything a business should do. This is why I love design. As an entrepreneur, design plays a big role in the toolbox I use everyday to tackle challenges, discover opportunities and solve problems.
Although more and more companies are starting to understand that, we still need to educate executives and business owners about the value of investing in design. This is why I applauded the making of this video by the Design Council in UK. The video explained, in plain language, how adding design to their process can lead to more revenues for small businesses.