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How to pitch a journalist or blogger to get press

Several business owners asked lately how to get press. I’m glad that they asked me because I want entrepreneurs to avoid costly mistakes that I see businesses and their PR agencies do over and over. To be fair to PR agencies, some agencies know better but they have failed to convince their clients that the old way doesn’t work anymore. I hope that my article will reiterate that spamming our inbox with press releases is not the way to get press coverage.

What I’m sharing here is how to pitch established bloggers, freelance writers and journalists. But I need to warn you: it takes time, patience and work. This is why most businesses don’t do it.  You’ll yield a definite advantage if you do it the right way.

Ecommerce: Talk to your sales team before producing a product page

Let me tell you a story about missing opportunities. The story highlights something that most retail shops failed to do when it comes to their ecommerce sites.

Last week, I stopped by Espace Ricardo, the retail store of the Canadian celebrity chef to buy some cooking gears. I immediately spotted a new collection of bento lunch box sets. I know a lot about Bento boxes. The ones by Ricardo caught my attention because they are made for the way we eat and live.