At Home

TED Talks: Hackschooling

February 24, 2014
tedx hackschooling

I care about the future of our education system. I follow what is going on because I want my son to be in an education system that will prepare him for the world of tomorrow. For that to happen, we need to change the design of the classrooms, the methods and the tools that we use to teach our kids. We need to take a fresh look at how we do it.

This is why I watched the talk given by Logan LaPlante at TEDx University of Nevada. For the record, I don’t think that home schooling is the viable solution. Since I’m is open-minded to other ways to teach our kids in a school environment, I wanted to hear what he had to say.

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Digital marketing

Content Strategy: The day I made Kotaku

January 20, 2014
kim featured on kotaku

Today I want to talk about the power of intrinsically knowing your audience. To do this, I will tell you how I orchestrated, as a food and entertaining blogger, to be featured in 2008 on Kotaku, the most influential video game blog and the 19th blog of the world at the time.

A blog for hard-code gamers is not where you expect a post on a birthday cake. Plus, my timing was out of sync. I succeeded because I perfectly understood what their editors wanted in a story. My pitch had the right ingredients. With my husband’s help, I designed a cupcake tower filled with clever gaming details.

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At Home

One mother with cookies aims to fulfill your connected life

January 15, 2014
virtual mom eases parenting

The connected objects market is booming. While everyone is reinventing every object that we use, it is refreshing to see a company that takes another approach to smarten our home and our life. Don’t get me wrong! I adore the cool design and added features of these brand new objects, but I wonder if we could reuse all the objects that are already in our home.

A French company took this approach. The adorable Russian nesting doll resemblance and the touching product name might first caught my eye. Mother earned extra points for their approach. They did two things well. First, they integrated all the ingredients of storytelling into their marketing strategy, starting with the product name. Second, their concept is based on repurposing everyday objects.

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At Work

My Three Words for 2014!

January 4, 2014
reconnect my 3 words

Thursday, I wrote about how my plan to capture my year plan with three words. Today, I reveal what they are.

Last year was a year of transition work wise. I had the guts to close At Home with Kim Vallee, the lifestyle blog that became my business. I questioned what I truly want to do for living. I analyzed business opportunities. I looked at where the market is heading. Should I create an agency, launch a startup or simply work as a consultant? I had too many choices. Now that I focus on consulting and training, I’m back into the game. I feel stronger and more confident about my choice.

This year is definitely about actions. It is about making things happen. My three words for 2014 are:

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Work-life balance

Setting goals for 2014!

January 2, 2014
Citrus Splash drink

Before we start, I wish you all the best for 2014. I also hoped that you had fun celebrating the New Year. I did!

Have you set your New Year goals, yet? I’m still working on putting mine in words. Last year, I selected five areas for my year plan. In retrospective, 5 areas are too much which is why I will try this year the 3-word system of Chris Brogan. Selecting three words (nouns or verbs) seems more focused and easier to follow for a year.

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Digital marketing

5 tips for publishing content that matters to your fans

December 13, 2013
content that resonates with your fans

Don’t let what happened to Formula 1 happen to you. I watch Formula 1 racing since the mid-1990s. I saw its progression from being an entertaining sport where the drivers and team owners spoke their minds to an aseptic corporate communications machine. I lost touch. I stopped reading the news. These days, I watch the races that I pre-recorded the day before. I recalled when I stayed up late to see the start of the race live. Frankly, I missed the time when I couldn’t wait to read the F1 news before, during and after each race.

Sadly, this is what many marketers and business people are doing online. They lack personality. They feared to show their human side. They try to appeal to everyone. They fail to tell stories that resonate with their customers — current and potential customers. I think all this is a mistake.

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