Does your attitude hurt or help your business?

May 5, 2015
positive attitude

Your biggest competitive advantage for repeated business could be that you are likeable and pleasant to work with.

Yesterday, I stopped by my old home. When I saw that the door was open, I asked the builders if I could have a peak. I thought it would be fun to see what they did with the place. I left sad not because of what they did but because of their complaints.
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Build an audience instead of worrying about SEO

April 29, 2015
building an audience

I didn’t need to listen to last week episode of Rand Fishkin on Whiteboard Friday where he discussed the impacts of the last Google’s evolution to come to that conclusion. I learned that lesson several years ago when I was a full-time blogger. Through my blogging and online presence, I became one the foremost lifestyle & entertaining experts in Canada. I did it with organic growth. If it was true then, imagine now!

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Why you are better off with a Less is More strategy

April 28, 2015
less is more

Too many businesses and people try to be everywhere when it comes to establishing their online presence. It’s the fear of losing out that takes over. By trying to be everywhere, their initiatives often fail. If you want to have a chance to be successful with your online presence, you need to focus. The following goes whether you want to establish a personal or a corporate presence.  Continue Reading…

Redesigning Your Website? Put Content First.

March 30, 2015
put content first

Last week, I felt sad for a business owner —it’s someone I don’t know. I noticed that he happily announced its brand new website on LinkedIn. He posted a very nice picture. So I clicked on his link to see the rest. The layout was modern and inviting. But I couldn’t believe what I read. The copy was horrible. I couldn’t have imagined reading something worst than that.

I’m writing this post because I don’t want that it happens to you.  Continue Reading…

Why I Love The Work I Do

March 22, 2015
reflecting on - picjumbo

My secret is simple. I love my job because I tailored it to my passion, my wants and my needs. I created a business that fits the person I’m today and where I want to go professionally. At this point in my life, this is what being my own boss means to me. I feel lucky that I had the luxury and the freedom to create a work environment and structure that fit my lifestyle, my skills, my passion and how I want to contribute to the world. I didn’t want to waste that opportunity. Continue Reading…

My little secret to throw business events that people want to attend

March 9, 2015
eventtips

There is only a small number of business events that people don’t want to miss. Apple events fall into that category. But for most of us, we have to work hard to get the word out. I’ll share with you where I feel that most business events fall short of expectations.

The answer came to me while my husband and I talked about the party we hosted yesterday for the fourth birthday of our son. He told me something that made me proud. Continue Reading…

Finding Time is My Biggest Challenge as an Entrepreneur and a Mom

February 26, 2015
finding time

I said it! In a coaching session this week, I mentioned the need for business owners to integrate in their stories a failure, an element that shows their vulnerability as a human being. I decided to admit my biggest challenge.

There are days and even weeks where I get things under control. I feel that I conquered the whole work life balance thing. Then, something happens, something that disrupts the fragile equilibrium. The feeling of stress returns to haunt me. Despite the fact that I’m not the first women entrepreneur who feels like that, it makes me feel like a failure. I’m fully aware that juggling life and work is a balancing act for any entrepreneur. Continue Reading…

It’s a question of trust

February 14, 2015
over a coffee

As I followed what’s happening with the measles outbreak, two things that matter for business owners came to my mind. What I want to discuss here is the need to establish trust and the power of beliefs, fears and anecdotes. The need for trust and the power of a compelling story is essential whether you want people to be a part of a cause or to convince customers to do or continue to do business with you.

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