Ecommerce: Talk to your sales team before producing a product page

July 28, 2015
merchandising

Let me tell you a story about missing opportunities. The story highlights something that most retail shops failed to do when it comes to their ecommerce sites.

Last week, I stopped by Espace Ricardo, the retail store of the Canadian celebrity chef to buy some cooking gears. I immediately spotted a new collection of bento lunch box sets. I know a lot about Bento boxes. The ones by Ricardo caught my attention because they are made for the way we eat and live.

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Celebrating the little shops

July 13, 2015
celebrating little shops

There is a breed of entrepreneurs that is often dismissed by the media. Since I started blogging, I saw and continue to see lots of innovative ideas from small businesses. Their innovation may be in the way they package their offering or imagine a service. Most often, you noticed these gems by how they promote their business and gather loyal fans for their little brand. Continue Reading…

We all want to feel valued.

July 6, 2015
meeting room

Over the last decade, I read tons of articles speculating about why highly educated, talented women are abandoning the corporate ladder for something else. I read two today. You hear all the time reasons like lack of maternity leave, how difficult it’s to find some kind of work-life balance, their desire to raise kids to explain it. These factors certainly play a role in their decision but, in my opinion, they are not the main reason for why they give up on corporate America or corporate Canada.

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Does your attitude hurt or help your business?

May 5, 2015
positive attitude

Your biggest competitive advantage for repeated business could be that you are likeable and pleasant to work with.

Yesterday, I stopped by my old home. When I saw that the door was open, I asked the builders if I could have a peak. I thought it would be fun to see what they did with the place. I left sad not because of what they did but because of their complaints.
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Build an audience instead of worrying about SEO

April 29, 2015
building an audience

I didn’t need to listen to last week episode of Rand Fishkin on Whiteboard Friday where he discussed the impacts of the last Google’s evolution to come to that conclusion. I learned that lesson several years ago when I was a full-time blogger. Through my blogging and online presence, I became one the foremost lifestyle & entertaining experts in Canada. I did it with organic growth. If it was true then, imagine now!

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Why you are better off with a Less is More strategy

April 28, 2015
less is more

Too many businesses and people try to be everywhere when it comes to establishing their online presence. It’s the fear of losing out that takes over. By trying to be everywhere, their initiatives often fail. If you want to have a chance to be successful with your online presence, you need to focus. The following goes whether you want to establish a personal or a corporate presence.  Continue Reading…

Redesigning Your Website? Put Content First.

March 30, 2015
put content first

Last week, I felt sad for a business owner —it’s someone I don’t know. I noticed that he happily announced its brand new website on LinkedIn. He posted a very nice picture. So I clicked on his link to see the rest. The layout was modern and inviting. But I couldn’t believe what I read. The copy was horrible. I couldn’t have imagined reading something worst than that.

I’m writing this post because I don’t want that it happens to you.  Continue Reading…

Why I Love The Work I Do

March 22, 2015
reflecting on - picjumbo

My secret is simple. I love my job because I tailored it to my passion, my wants and my needs. I created a business that fits the person I’m today and where I want to go professionally. At this point in my life, this is what being my own boss means to me. I feel lucky that I had the luxury and the freedom to create a work environment and structure that fit my lifestyle, my skills, my passion and how I want to contribute to the world. I didn’t want to waste that opportunity. Continue Reading…