How to differentiate your brand when you’re number 2

November 18, 2015
minions collection mega bloks

If your kids dream of being a master builder when they grow up, they don’t have to move to Denmark. They can do it in Montreal. I met yesterday with members of the team responsible for the design, the production and the branding of Mega Bloks.

I went to the media tour at Mega Bloks for two reasons. I was curious to see how they make their building blocks. But the main reason why I attended this event was to know more about their branding and product development process. What I noticed through the tour was people who enjoy what they are doing. Continue Reading…

An overlooked benefit of doing content marketing

October 28, 2015
little secret overlooked

Two weeks ago I participated in a #Hootchat about content marketing. The Twitter chat started by asking us how we define content marketing. The majority rallies along the lines of educating, informing, helping and engaging a targeted audience with your brand story and relevant content.

What surprised me is that nobody defined content marketing in terms of better understanding your audience and their aspirations. This is where many brands are missing out. Continue Reading…

How to pitch a journalist or a blogger to get press

October 13, 2015
press coverage

Several business owners asked lately how to get press. I’m glad that they asked me because I want entrepreneurs to avoid costly mistakes that I see businesses and their PR agencies do over and over. To be fair to PR agencies, some agencies know better but they have failed to convince their clients that the old way doesn’t work anymore. I hope that my article will reiterate that spamming our inbox with press releases is not the way to get press coverage.

What I’m sharing here is how to pitch established bloggers, freelance writers and journalists. But I need to warm you: it takes time, patience and work. This is why most businesses don’t do it.  You’ll yield a definite advantage if you do it the right way. Continue Reading…

Where to eat well in Gatineau and Ottawa with kids

September 21, 2015
brunch chez edgar gatineau

We went for a weekend getaway last weekend with our 4 years old boy. I didn’t plan for anything except for meeting friends on Sunday and visiting the Canadian Children’s museum. Whenever I’m in vacation, I rely on Yelp to find restaurants. Once again, I was reminded of how practical Yelp is.

The filtering options make it easy to cut down on the number of reviewed restaurants. As a rule of thumb, I focus on restaurants with 40 reviews or more. I also take the time to read the most recent reviews to get a feel of the place, to see if it fits our criteria, what we’re craving for at that moment. Then, I check the food pictures and visit their web site. Frankly, I rarely made bad choices with this technique. Continue Reading…

With Osmo, the games happen outside the iPad screen

September 9, 2015
osmo educational game for the iPad

What if I told you that there is an iPad app where kids interact with physical objects instead of the screen. It’s exactly what the makers of Osmo did. Their educational game set bridges between the physical and the digital world. By doing so, Osmo pleases kids, educators and parents.

Once you downloaded the apps, you simply insert your iPad on the stand and place the red reflective mirror over the iPad camera to be ready to play. This is when the magic of Osmo is revealed. Continue Reading…

Ecommerce: Talk to your sales team before producing a product page

July 28, 2015

Let me tell you a story about missing opportunities. The story highlights something that most retail shops failed to do when it comes to their ecommerce sites.

Last week, I stopped by Espace Ricardo, the retail store of the Canadian celebrity chef to buy some cooking gears. I immediately spotted a new collection of bento lunch box sets. I know a lot about Bento boxes. The ones by Ricardo caught my attention because they are made for the way we eat and live.

Continue Reading…

Celebrating the little shops

July 13, 2015
celebrating little shops

There is a breed of entrepreneurs that is often dismissed by the media. Since I started blogging, I saw and continue to see lots of innovative ideas from small businesses. Their innovation may be in the way they package their offering or imagine a service. Most often, you noticed these gems by how they promote their business and gather loyal fans for their little brand. Continue Reading…