Tag: press relations

How to pitch a journalist or a blogger to get press

Business, Featured October 13, 2015

Several business owners asked lately how to get press. I’m glad that they asked me because I want entrepreneurs to avoid costly mistakes that I see businesses and their PR agencies do over and over. To be fair to PR agencies, some agencies know better but they have failed to convince their clients that the old way doesn’t work anymore. I hope that my article will reiterate that spamming our inbox with press releases is not the way to get press coverage.

What I’m sharing here is how to pitch established bloggers, freelance writers and journalists. But I need to warm you: it takes time, patience and work. This is why most businesses don’t do it.  You’ll yield a definite advantage if you do it the right way.

My little secret to throw business events that people want to attend

Business March 9, 2015

There is only a small number of business events that people don’t want to miss. Apple events fall into that category. But for most of us, we have to work hard to get the word out. I’ll share with you where most business events fall short of expectations.

The answer came to me while my husband and I talked about the party we hosted yesterday for the fourth birthday of our son. He told me something that made me proud. He pointed out that there were no slack periods; that the kids always had something to do.