A recent study involving nearly 11,000 students and almost 500 teachers in a rural community — Bentonville, Arkansas, to be precise — shows that kids acquire important skills when they are exposed to arts. This research suggests that students actually retain a great deal of factual information from their tours. And this is contrary to current museum education beliefs and practices.
Smartphones have become the shopping companion of the majority of people who enter a store. A study, done in conjunction with the Google Shopper Marketing Agency Council and M/A/R/C Research, states that 84% of smartphone shoppers use their phones while in a physical store. It’s huge!
As a retailer, you need to be ready for it. By ready, I mean that you need to embrace that fact and see how you can make it easier for shoppers to buy at your store. First, you need to understand how shoppers use their smartphone as their shopping companion.
A couple months after I started blogging, I developed my brand relevance checklist. I did it to ensure that what I say online would always be consistent with my personal brand and with what readers expect from me. Whenever I get a new post idea, I write a post, a tweet, a status or I tell my opinions in a comment, I validate if I should publish it or not, up to the last moment. When I have doubts, I either press delete, or save it and think it over.
Two weeks ago, I was glad to hear Pam Clarkson (Mondelez Canada), Laurie Dillon-Schalk (Draftfcb) and Helen Androlia (Draftfcb) mentioning during the Oreo Wonderfilled session at Mesh Marketing 2013 that they also use a checklist to validate whether or not they should comment, participate in a conversation or create an original content. In a matter of fact, their checklist is quite similar to my own checklist.
There are many posts and articles already written about “oversharing”, giving a digital identity to babies, creating a digital trust for your newborn and the right to privacy of kids. Before I wrote my posts, I asked why should I write another one. As I continued to research the topic, I failed to find my viewpoint in all those posts. I decided to share my side of the story.
I want to start the discussion with the fact that many things will have impact on a kid’s development and will shape who that kid will become as an adult. Our parent actions have always been one of them. I approach social media as one more component to the equation.
Most stories about 3D printers highlight what customers, designers and small businesses could do with their own 3D printer. When comes the time to produce robust pieces, you will need an industrial 3D printer. The process is known as additive manufacturing in the manufacturing industries. 3D printers have been used for a while now when it comes to producing prototypes and medical implants. I read in Technology review that GE aims to print the nozzles of jet engines that are due to go into planes in late 2015 or early 2016. This means that they are confident about the quality of the printed pieces.
It does stop there! 3D printing could change the home building industry forever. In this TED Talk video, Dr. Behrokh Khoshnevis, a professor at the University of Southern California demonstrates that automated construction could become a reality sooner than later, if we are willing to give it a chance.
In six words: to prepare him for the world. It has nothing to do with the fact that I’m a visual person or the fact that design is in my bones. I found my design and architectural style at 6 years old. I recalled our Sunday car rides where my parents drove to see upscale houses across the province. My parents looked at traditional houses while I admired the rare modern architecture houses that we encountered. They knew about my preference and encouraged it. Each time that we passed by a modern house they made sure that I saw it.
Watching La Grande Virée (not online anymore), a Web series produced by Infopresse in collaboration with Cogeco, made me think of how we could recycle the concept to explore new ways to work on projects.
To give you a little bit of background, La Grande Virée is an experiment where 14 advertising professionals — originally split into two teams — had to create and produce a new campaign for a non-profit organization. They have 2 days to do, from start to finish. The campaign will then be published on the various media platforms of Cogeco.
As I started watching the 6 currently available episodes of La Grande Virée, my initial thought was that a business could reproduce the concept of this Web series to explain what they do their clients and prospects. A business could use it to demonstrate their expertise. Seeing in action how your team members execute a mandate could educate your prospective clients and will reveal more about your culture and skills than reading your Web site.
What can you do to differentiate yourself when you make or sell a traditional product? You will have to innovate in another way. One solution is rethinking how you present and market your product. To illustrate my point, take an old-fashioned, comfy soup recipe. With a little bit of imagination, you can turn a simple mushroom soup into a more desirable mushroom…