Monthly Archives: October 2015

An overlooked benefit of doing content marketing

Two weeks ago I participated in a #Hootchat about content marketing. The Twitter chat started by asking us how we define content marketing. The majority rallies along the lines of educating, informing, helping and engaging a targeted audience with your brand story and relevant content.

What surprised me is that nobody defined content marketing in terms of better understanding your audience and their aspirations. This is where many brands are missing out. They are missing out on the biggest opportunity that content marketing and social platforms are offering them.

How to pitch a journalist or a blogger to get press

Several business owners asked lately how to get press. I’m glad that they asked me because I want entrepreneurs to avoid costly mistakes that I see businesses and their PR agencies do over and over. To be fair to PR agencies, some agencies know better but they have failed to convince their clients that the old way doesn’t work anymore. I hope that my article will reiterate that spamming our inbox with press releases is not the way to get press coverage.

What I’m sharing here is how to pitch established bloggers, freelance writers and journalists. But I need to warm you: it takes time, patience and work. This is why most businesses don’t do it.  You’ll yield a definite advantage if you do it the right way.