5 tips for publishing content that matters to your fans

December 13, 2013
content that resonates with your fans

Don’t let what happened to Formula 1 happen to you. I watch Formula 1 racing since the mid-1990s. I saw its progression from being an entertaining sport where the drivers and team owners spoke their minds to an aseptic corporate communications machine. I lost touch. I stopped reading the news. These days, I watch the races that I pre-recorded the day before. I recalled when I stayed up late to see the start of the race live. Frankly, I missed the time when I couldn’t wait to read the F1 news before, during and after each race.

Sadly, this is what many marketers and business people are doing online. They lack personality. They feared to show their human side. They try to appeal to everyone. They fail to tell stories that resonate with their customers — current and potential customers. I think all this is a mistake.

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Keeping the advent calendar manageable

December 8, 2013
advent calendar for a toddler

I’m impulsive when it comes to the little things in my life. I feel that it enables me to better adapt to the situation. This is why I will decide around 5 o’clock what I will cook for dinner. The same goes with the activities for my son’s advent calendar.

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Want less stress? Fix your bottleneck!

December 7, 2013
bottleneck

Like most people, you are probably rushing from morning to night. You can accomplish a lot by determining what will be the focus of your day every morning, by sticking to what’s on your to-do list, and by limiting interruptions and other distractions. But it might not be enough.

It is easy to forget about the little things or the things that we have been doing for years because they feel natural. But what if they were the causes of a bottleneck that you carry all day. It happened to me. By making a few key changes to my morning routine, I boosted my productivity and freed some time in the afternoon.

So, what is your bottleneck? Mine was in the little things I did before starting to work. They were putting me behind my agenda and added unnecessary stress in my life. People typically look for one big change. But the little things that you do or don’t do could also cause stress that you could avoid. Once you identified your bottleneck, you might realize that it is an easy fix.

Kids learn critical-thinking skills and more by visiting an art museum

December 5, 2013

A recent study involving nearly 11,000 students and almost 500 teachers in a rural community — Bentonville, Arkansas, to be precise — shows that kids acquire important skills when they are exposed to arts. This research suggests that students actually retain a great deal of factual information from their tours. And this is contrary to current museum education beliefs and practices.

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Uber to deliver Christmas trees on-demand for one day only

December 4, 2013
uber on-demand christmas tree delivery service

It is even harder for marketers to cut through the noise during the holiday season. I believe that Uber has done it this year with its Christmas tree on-demand delivery service. The #UberTree service will run for one day only in 10 US cities. For $135, an Uber driver will deliver to your front door a 7′ or 8′ Christmas tree from Home Depot. The best thing about this service is that you could receive the tree within minutes.

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How smartphones transform the in-store shopping experience

December 3, 2013
smartphone wristlet

Smartphones have become the shopping companion of the majority of people who enter a store. A study, done in conjunction with the Google Shopper Marketing Agency Council and M/A/R/C Research, states that 84% of smartphone shoppers use their phones while in a physical store. It’s huge!

As a retailer, you need to be ready for it. By ready, I mean that you need to embrace that fact and see how you can make it easier for shoppers to buy at your store. First, you need to understand how shoppers use their smartphone as their shopping companion.

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Retail Case Study #1: How David’s Tea uses Twitter to generate more sales

November 25, 2013
retailers helpful on twitter

Seizing the opportunity is not rocket science but many brick-and-mortar retailers, big and small, are missing the boat when it comes to social media.

By answering customers’ shopping questions before they head to the store, you could generate more sales and turn these people into repeat buyers.

Brick-and-mortar retailers seek ways to drive customers into their stores. Here is a way to drive to your store busy people who don’t necessarily enjoy shopping. When they know that going to your store will not be a waste of time, busy people won’t mind stopping by your shop. By answering customers’ shopping questions online before they head to the store, you could generate more sales and turn these people into repeat buyers.

To give you an example of the power of Twitter to generate sales, I’m sharing here one of two conversations I had with David’s Tea on Twitter this fall.

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Social Media: Exercising restraints before hitting the publish button

November 20, 2013
relevance checklist oreo wonderfilled

A couple months after I started blogging, I developed my brand relevance checklist. I did it to ensure that what I say online would always be consistent with my personal brand and with what readers expect from me. Whenever I get a new post idea, I write a post, a tweet, a status or I tell my opinions in a comment, I validate if I should publish it or not, up to the last moment. When I have doubts, I either press delete, or save it and think it over.

Two weeks ago, I was glad to hear Pam Clarkson (Mondelez Canada), Laurie Dillon-Schalk (Draftfcb) and Helen Androlia (Draftfcb) mentioning during the Oreo Wonderfilled session at Mesh Marketing 2013 that they also use a checklist to validate whether or not they should comment, participate in a conversation or create an original content. In a matter of fact, their checklist is quite similar to my own checklist.

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