Monthly Archives: January 2014

Content Strategy: The day I made Kotaku

kim featured on kotaku

Today I want to talk about the power of intrinsically knowing your audience. To do this, I will tell you how I orchestrated, as a food and entertaining blogger, to be featured in 2008 on Kotaku, the most influential video game blog and the 19th blog of the world at the time.

A blog for hard-code gamers is not where you expect a post on a birthday cake. Plus, my timing was out of sync. I succeeded because I perfectly understood what their editors wanted in a story. My pitch had the right ingredients. With my husband’s help, I designed a cupcake tower filled with clever gaming details.

My Three Words for 2014!

reconnect my 3 words

Thursday, I wrote about how my plan to capture my year plan with three words. Today, I reveal what they are.

Last year was a year of transition work wise. I had the gut to close At Home with Kim Vallee, the lifestyle blog that became my business. I questioned what I truly want to do for living. I analyzed business opportunities. I looked at where the market is heading. Should I create an agency, launch a startup or simply work as a consultant? I had too many choices. Now that I focus on consulting and training, I’m back into the game. I feel stronger and more confident about my choice.

This year is definitely about actions. It is about making things happen. My three words for 2014 are:

Setting goals for 2014!

Citrus Splash drink

Before we start, I wish you all the best for 2014. I also hoped that you had fun celebrating the New Year. I did!

Have you set your New Year goals, yet? I’m still working on putting mine in words. Last year, I selected five areas for my year plan. In retrospective, 5 areas are too much which is why I will try this year the 3-word system of Chris Brogan. Selecting three words (nouns or verbs) seems more focused and easier to follow for a year.