Tag: retail

How smartphones transform the in-store shopping experience

Business December 3, 2013
smartphone wristlet

Smartphones have become the shopping companion of the majority of people who enter a store. A study, done in conjunction with the Google Shopper Marketing Agency Council and M/A/R/C Research, states that 84% of smartphone shoppers use their phones while in a physical store. It’s huge!

As a retailer, you need to be ready for it. By ready, I mean that you need to embrace that fact and see how you can make it easier for shoppers to buy at your store. First, you need to understand how shoppers use their smartphone as their shopping companion.

Retail: Simple Tips to Improve Your Store Locator Experience

Business October 4, 2013
think about when and where

Retailers spend a lot of money trying to drive customers into their stores and yet they are neglecting something that is simple to fix. Let me share a little secret; business hours are as important as location.

Last night, I called my husband before he left work to ask him to buy a bottle of wine for supper. Jerome asked me which liquor store was still open? So, I checked online.

I had to open a link for each store that was on my husband’s route to find the answer — there were many. Strangely, the people who created the SAQ’s Web site imagined that most customers will want to know the branch’s fax number. I don’t know about you, but if I use a store locator is because I plan to go to a store.