Smartphones have become the shopping companion of the majority of people who enter a store. A study, done in conjunction with the Google Shopper Marketing Agency Council and M/A/R/C Research, states that 84% of smartphone shoppers use their phones while in a physical store. It’s huge!
As a retailer, you need to be ready for it. By ready, I mean that you need to embrace that fact and see how you can make it easier for shoppers to buy at your store. First, you need to understand how shoppers use their smartphone as their shopping companion.