There is a breed of entrepreneurs that is often dismissed by the media. Since I started blogging, I saw and continue to see lots of innovative ideas from small businesses. Their innovation may be in the way they package their offering or imagine a service. Most often, you noticed these gems by how they promote their business and gather loyal fans for their little brand.
I’m taking about business people who are resourceful and do more with less. Business owners who embrace new medias. Business owners who communicate their story every day on the web. Business owners who engage with their audience like most big companies only dream on. This is the type of business owners that I want to celebrate here. This is the type of business owners that I admire the most. The small business owner who is fuelled by her passion. A business owner who knows her customers, has a vision and carries it through successfully.
A small business owner like Fiona Richards (she owns Cartolina). I met Fiona in 2008 when she started blogging. She now has a local speciality shop. I admire how she comments every picture of her shop.
Her comments are more than a sale pitch. Instead she tells the story of her shop. She chronicles what she does, what’s going on in her shop, give hints to what you can do with her products and most importantly, she tells people why you should shop there. Fiona does that in every photo she published. It’s way more powerful and memorable as a technique to attract the right buyers for your business.
This is the type of stories that inspire me every day. This is the type of success I can rely to. Because frankly, I don’t want to have 10,000 employees, not even 400.
photo credits: Fiona Richards