Monthly Archives: July 2015

Ecommerce: Talk to your sales team before producing a product page

Let me tell you a story about missing opportunities. The story highlights something that most retail shops failed to do when it comes to their ecommerce sites.

Last week, I stopped by Espace Ricardo, the retail store of the Canadian celebrity chef to buy some cooking gears. I immediately spotted a new collection of bento lunch box sets. I know a lot about Bento boxes. The ones by Ricardo caught my attention because they are made for the way we eat and live.

Celebrating the little shops

There is a breed of entrepreneurs that is often dismissed by the media. Since I started blogging, I saw and continue to see lots of innovative ideas from small businesses. Their innovation may be in the way they package their offering or imagine a service. Most often, you noticed these gems by how they promote their business and gather loyal fans for their little brand.

We all want to feel valued.

Over the last decade, I read tons of articles speculating about why highly educated, talented women are abandoning the corporate ladder for something else. I read two today. You hear all the time reasons like lack of maternity leave, how difficult it’s to find some kind of work-life balance, their desire to raise kids to explain it. These factors certainly play a role in their decision but, in my opinion, they are not the main reason for why they give up on corporate America or corporate Canada.