A couple months after I started blogging, I developed my brand relevance checklist. I did it to ensure that what I say online would always be consistent with my personal brand and with what readers expect from me. Whenever I get a new post idea, I write a post, a tweet, a status or I tell my opinions in a comment, I validate if I should publish it or not, up to the last moment. When I have doubts, I either press delete, or save it and think it over.
Two weeks ago, I was glad to hear Pam Clarkson (Mondelez Canada), Laurie Dillon-Schalk (Draftfcb) and Helen Androlia (Draftfcb) mentioning during the Oreo Wonderfilled session at Mesh Marketing 2013 that they also use a checklist to validate whether or not they should comment, participate in a conversation or create an original content. In a matter of fact, their checklist is quite similar to my own checklist.