In six words: to prepare him for the world. It has nothing to do with the fact that I’m a visual person or the fact that design is in my bones. I found my design and architectural style at 6 years old. I recalled our Sunday car rides where my parents drove to see upscale houses across the province. My parents looked at traditional houses while I admired the rare modern architecture houses that we encountered. They knew about my preference and encouraged it. Each time that we passed by a modern house they made sure that I saw it.
Watching La Grande Virée (not online anymore), a Web series produced by Infopresse in collaboration with Cogeco, made me think of how we could recycle the concept to explore new ways to work on projects.
To give you a little bit of background, La Grande Virée is an experiment where 14 advertising professionals — originally split into two teams — had to create and produce a new campaign for a non-profit organization. They have 2 days to do, from start to finish. The campaign will then be published on the various media platforms of Cogeco.
As I started watching the 6 currently available episodes of La Grande Virée, my initial thought was that a business could reproduce the concept of this Web series to explain what they do their clients and prospects. A business could use it to demonstrate their expertise. Seeing in action how your team members execute a mandate could educate your prospective clients and will reveal more about your culture and skills than reading your Web site.
What can you do to differentiate yourself when you make or sell a traditional product? You will have to innovate in another way. One solution is rethinking how you present and market your product. To illustrate my point, take an old-fashioned, comfy soup recipe. With a little bit of imagination, you can turn a simple mushroom soup into a more desirable mushroom…
The first version of the minimalist blogging platform Ghost has been launched to the public Monday. To tell you the truth, I can’t wait to try it out. I recalled how thrilled I was when I read the post by John O’Nolan that started the whole project. I said “At Last, someone who understands my problems.”
Around the same time, I often talked with my tech husband about the dated WordPress interface. Frankly, the look and feel of their administrative screens seems old. I often mentioned how it was not easy to blog on site when I’m visiting a trade show or attending a conference.
As a user, I feel that WordPress kind of makes my life more complicated by not integrating in their system the basic and standard components needed for blogging. Managing plugins for the most basic stuff is time not well spent. Although WordPress works well, WordPress has stopped adding tools for bloggers a long time ago. Bloggers are not a priority for them. I don’t foresee that it will change in the future, especially when the bread and butter of so many WordPress developers are in Web sites, not blogs.
Going back to Ghost, the great responses that John O’Nolan got from his original concept led to a Kickstarter campaign that raised $300,000 in a month, way more than he expected to raise when he launched it. It was clear by now that Ghost fills a void in the market.
I finished reading the latest business book written by Bruce Nussbaum this weekend. Bruce Nussbaum is a former assistant managing editor for Business Week. He is now Professor of Innovation and Design at Parsons The New School of Design.
The first thing that is worth mentioning is that it is a book about being creative every day in the corporate world. Secondly, the book was written by a thinker, not a doer, nor an entrepreneur. This is what caused the weaknesses of this book, in my opinion. Nonetheless, I enjoyed reading Creative Intelligence. The chapters about the Makers and the Indie Capitalism were the most inspiring for me because they reaffirmed that I chose the right path when I repositioned my career earlier this year.
I could talk for hours about why I think that Grand Designs is the best home design show on the planet. I have been a long-time fan. The first time that I mentioned the magazine in a post was in 2005. I did it again in 2007 and 2010. Thanks to BBC Canada, I was able to watch the series for a few years.
This post is not about my passion for modern architecture. Instead, I want to talk about what you can learn, as an entrepreneur, from the structure of the TV show and from the homeowners featured in that show. When you consider what is involved emotionally and economically when you are building a uniquely designed house, you will see that these homeowners face the same challenges that startups have.
Retailers spend a lot of money trying to drive customers into their stores and yet they are neglecting something that is simple to fix. Let me share a little secret; business hours are as important as location.
Last night, I called my husband before he left work to ask him to buy a bottle of wine for supper. Jerome asked me which liquor store was still open? So, I checked online.
I had to open a link for each store that was on my husband’s route to find the answer — there were many. Strangely, the people who created the SAQ’s Web site imagined that most customers will want to know the branch’s fax number. I don’t know about you, but if I use a store locator is because I plan to go to a store.