My secret is simple. I love my job because I tailored it to my passion, my wants and my needs. I created a business that fits the person I’m today and where I want to go professionally. At this point in my life, this is what being my own boss means to me. I feel lucky that I had the luxury and the freedom to create a work environment and structure that fit my lifestyle, my skills, my passion and how I want to contribute to the world. I didn’t want to waste that opportunity.
As I followed what’s happening with the measles outbreak, two things that matter for business owners came to my mind. What I want to discuss here is the need to establish trust and the power of beliefs, fears and anecdotes. The need for trust and the power of a compelling story is essential whether you want people to be a part of a cause or to convince customers to do or continue to do business with you.