Monthly Archives: November 2015

How to differentiate your brand when you’re number 2

If your kids dream of being a master builder when they grow up, they don’t have to move to Denmark. They can do it in Montreal. I met yesterday with members of the team responsible for the design, the production and the branding of Mega Bloks.

I went to the media tour at Mega Bloks for two reasons. I was curious to see how they make their building blocks. But the main reason why I attended this event was to know more about their branding and product development process. What I noticed through the tour was people who enjoy what they are doing.