Last week, I felt sad for a business owner —it’s someone I don’t know. I noticed that he happily announced its brand new website on LinkedIn. He posted a very nice picture. So I clicked on his link to see the rest. The layout was modern and inviting. But I couldn’t believe what I read. The copy was horrible. I couldn’t have imagined reading something worst than that.
I’m writing this post because I don’t want you to make the same mistake. I used to run a Web design & development studio. We handled the technical side and the user interface side of their web site. When we received their copy and pictures, I was often chocked to see the lack meaningful and compelling content. Each time that happened, it made me sad.