Monthly Archives: February 2015

Finding Time is My Biggest Challenge as an Entrepreneur and a Mom

I said it! In a coaching session this week, I mentioned the need for business owners to integrate in their stories a failure, an element that shows their vulnerability as a human being. I decided to admit my biggest challenge.

There are days and even weeks where I get things under control. I feel that I conquered the whole work life balance thing. Then, something happens, something that disrupts the fragile equilibrium. The feeling of stress returns to haunt me. Despite the fact that I’m not the first women entrepreneur who feels like that, it makes me feel like a failure. I’m fully aware that juggling life and work is a balancing act for any entrepreneur.

It’s a question of trust

As I followed what’s happening with the measles outbreak, two things that matter for business owners came to my mind. What I want to discuss here is the need to establish trust and the power of beliefs, fears and anecdotes. The need for trust and the power of a compelling story is essential whether you want people to be a part of a cause or to convince customers to do or continue to do business with you.

A Simple Tip to Leverage Your Interview

A new habit that I took over the last months is to listen to work-related podcasts. It’s a better use of my time than listening to the same tunes on the radio. This morning, I listened to the 4th episode of the marketing podcast from my friend Lara McCulloch. Lara interviewed Marsha Shandur of Yes, Yes Marsha.

Marsha is a networker. She did something that anyone who is interviewed should do. Marsha created a landing page specially for Lara’s listeners and announced it at the interview.